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Bungie partners with Chinese investor for $100M deal

Fair warning ahead, I, Hau5test, am still a little bit sour when it comes to talking to Bungie and Destiny 2. I will report this news as factual as possible, but please allow me be embed a snarky rant at the end of the news bit. Because, believe it or not, but Bungie wants to become a multi game franchise with itself as publisher. Trying to get free from Activision as the publisher, getting more creative freedom and establishing itself as an entertainment entity, that is certainly a goal worthy to go after. Now NetEase, a Chinese online investor has partnered with Bungie to bring that dream closer to become reality.

According to NetEase, this partnership will  “accelerate Bungie’s vision of becoming a global, multi-franchise entertainment company,” and of course it will also open up Bungie’s games like Destiny 2 to the Chinese market. In case you don’t know, it is quite difficult to publish a videogame in China since the Chinese censor board, which forbids excessive violence and/or anything that makes China look bad, does usually take the violance aspect to stop most more aggressive games in the east. That and that the Chinese market is quite different from our Western one with players usually not even bothering to play games on the consoles like PS4 and Xbox One.

“This new partnership will enable us to accelerate our global vision, while building new teams dedicated to delivering brand-new experiences,” said Bungie CEO, Pete Parsons, in a statement. “NetEase creates and operates some of the most popular games on the planet. We’re excited for them to bring their experience as we enter this new chapter in Bungie’s history. With NetEase’s industry expertise and international reach, our partnership will help us realize our shared goal of reaching players around the globe.”

Of course, Bungie will still work with Activision to continue Destiny’s development. The coming livestream of Year 2 changes and updates, read here when this will happen, is a direct sign of no stop on Destiny’s development. “If you’re a player of Destiny, this news won’t impact the hobby you’ve come to know,” Bungie said on its website. “Destiny is an experience that will grow for many years to come. We’ll continue to work with our partners at Activision to foster this global community and turn new players from all over the world into Guardians. Our commitment to that world is not diminished by this announcement. We have exciting plans for the future of the Destiny franchise, and you’ll learn more about the next steps we’ll take together in the weeks to come.


Now, I personally hope that Bungie will indeed also focus on bringing better people to the team, currently everyone I guess, that works on Destiny 2. The game really needs major changes to its flawed design that’s just not fun at all. An investment in both gameplay and story producing is clearly what this game needs. I neither enjoy the little story that is in Destiny 2 currently, nor is it fun to grind at all in this game. Many people would agree with me here. A clear change that is for us outsiders unknown as to why Bungie needed to derive that far away from Destiny 1 after The Taken King DLC. But if more freedom from Activision means better Bungie shooters, I sure hope that it won’t take too long to see some positive change that also the community can feel and enjoy.